Reload bonuses are ongoing promotions for existing customers who make repeat deposits. They are smaller and less publicised than welcome offers, but they represent the ongoing value of staying with a bookmaker. This guide explains how they work and what to look for.
What Is a Reload Bonus?
A reload bonus is any promotional offer tied to a deposit made by an existing customer. The name comes from “reloading” your account with fresh funds. Common forms include:
- Deposit match: A percentage of your deposit credited as bonus funds (e.g. 25% up to €20)
- Free bet trigger: Deposit €X, receive a free bet of €Y
- Enhanced odds coupon: A specific market at boosted odds, available for one bet
- Cashback offer: A percentage of net losses returned as a free bet
Reload offers are typically available on a weekly or monthly basis, often tied to specific events (a Cheltenham festival reload, a Six Nations reload). They are usually smaller than welcome offers but carry more favourable terms.
How Reload Bonuses Differ from Welcome Offers
The key difference is eligibility. Welcome offers are one-time, for new customers only. Reload bonuses are for existing customers and can be claimed repeatedly, subject to the specific offer's frequency restrictions.
| Welcome offer | Reload bonus | |
|---|---|---|
| Who qualifies | New customers only | Existing customers |
| Typical size | €20–€50 | €5–€20 |
| Frequency | Once only | Weekly/monthly/event-based |
| Wagering requirements | Often none (SNR) | Often 3–8x on deposits |
| How to find | Homepage, advertised widely | Promotions page, email, app notification |
Types of Reload Offers in Ireland
Weekly free bet: Deposit and bet a minimum amount in the week to receive a free bet (e.g. €10). Common structure at most Irish bookmakers. The free bet is SNR and must be used within 7 days.
Bet & get: Place a qualifying bet on a specified market to receive a free bet. The qualifying bet must win, lose, or simply settle — check whether both outcomes trigger the offer.
Enhanced acca: Specific to accumulator markets. Place an acca with 4+ legs at minimum odds per selection to receive a percentage uplift on returns if it wins. The uplift is usually 5–10% and is paid as a free bet, not direct cash.
Price boost: An enhanced-odds selection on one specific market, available for one bet of up to €5–€10. Available to existing customers via the promotions page or app.
Are Reload Bonuses Worth It?
Generally yes, with conditions. The key questions to ask:
- Does the offer require a qualifying deposit, and is the deposit amount you were going to make anyway?
- Is the free bet SNR, and have you chosen a market at appropriate odds (3.0+) to maximise SNR value?
- If there is a wagering requirement, is the total reasonable given the bonus size?
- Are the minimum odds on the qualifying bet markets you actively follow?
A €10 free bet from a weekly reload, used at 4.0, has an expected value of €7.50. Over a year of weekly claims that is €390 in expected value from promotions alone — a meaningful number for regular bettors who claim consistently and use the tokens at appropriate odds.
Under GRAI rules (since 1 July 2026), all reload bonuses from Irish-licensed bookmakers must be clearly communicated without being targeted at customers who have set deposit limits or self-excluded. If you are receiving unsolicited reload offers and find them problematic, you can opt out of marketing via your account settings.
Welcome offer for new customers. Min odds and T&Cs apply. 18+. No guaranteed wins — this is a betting offer, not a cash equivalent.
See Current Offer →Frequently Asked Questions
A reload bonus is a promotional offer for existing customers who make a further deposit after their initial one. It is designed to incentivise returning players and is usually smaller than the welcome offer.
No. Many reload bonuses are targeted to specific customer segments or offered via email rather than displayed publicly. Opt into promotional emails to receive reload offers through the proper channel. Under GRAI rules, unsolicited bonus communications to customers with deposit limits are restricted.
It depends. Free bet reload offers typically do not (SNR applies instead). Deposit match reloads usually carry a wagering requirement of 3–8x. Check the specific offer terms before depositing.